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Pricing an eBook: The Lost Art

Like choosing a cover, one of those decisions that everybody would have an opinion on is pricing your eBook. When someone asks me, "how much I should charge", the first thing that I ask someone is what their goal is. Is it their aim to make money? Is it for their profession or authority to improve? For posterity's sake, is it for their family? Are they just trying to get their message out to a larger audience to make a difference? You probably won't charge too much if you want to do that. The more you charge, the more there is friction. The more people have to wonder, is that what I really want? Am I able to afford this? Will I read it?

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