Self-publishing is the publication of media by its author without the involvement of an established publisher. The term usually refers to written media, such as books and magazines, either as an ebook or as a physical copy.
The question I’m going to answer today is: What are some of the best ways to build hype and promote a book prior to launch.
There isn’t a simple answer, or single solution, to promoting a book to success. With self-publishing, you have to be aware of your budget first and foremost. These are eight small but simple ways to help promote your book. We will start with free ways to promote your book.
Number One: Sharing with friends and family. It sounds obvious, but a lot of people don’t like sharing their works with friends and family, for fear of judgement. It’s time to push on from that fear and know that no one is judging you. In fact, most would be very proud.
Number Two: Facebook Groups. On Facebook, you’ll find a variety of wonderful groups that are all about promoting and sharing your work. This is a great place to ask for opinions, share cover designs, find beta readers, and more.
Number Three: Crowdfunding and Kickstarter. Okay, so this method carries a little more effort than the others. But if it works out, you’re not only looking at a good marketing plan, but possibly purchased books you’re about to sell. Kick starter can reach a variety of users around the world. After releasing several successful Kickstarter campaigns for my novels - I admit that this is one of my favourite ways to promote an upcoming novel.
Now, let’s go into paid promotions.
This way is a little tricky, and sometimes you can find yourself spending money and getting nothing in return. There are plenty of people that are unsure about structuring Facebook Ads for books. There will be a follow-up podcast and video relating to this, but for now, let me tell you about the best practices.
Number Four: Social Media Advertisement. To be honest, everyone thinks that you need to market the book. But the cold hard truth is, you need to market yourself. Give your potential readers and fans something to love, and a reason to trust in your products.
Number Five: Setting your target audience. It’s all well and good if you can pay for your advertising, but that doesn’t always mean you should. If you’re not getting engagement, consider adjusting your advertising strategy. You’ll be surprised how effective a little configuration is.
Number Six: Your Home. No, I don’t mean the place you live, but a place where your books live. There are plenty of readers out there who enjoy buying directly through a website. If you don’t feel like you have the capacity to build a website yourself, or are unable to use the general templates website builders have, you can always find willing freelancers on Facebook or Fiverr. I’m one myself!
Number Seven: A Book Launch. This sounds risky. You may wonder why this is important if you haven’t previously released a novel. And I’ll tell you: because you get a chance to celebrate and share the experience of writing your first novel with friends and family. The best practice with a book launch, is that your first should be where you put the most effort in.
Number Eight: What if my book is already launched, but no one is buying it? There are two ways to help with this. If it’s an ebook, perhaps consider running a free to read promotion for two days. If it’s a physical book, approach some local book stores and request to leave your book on consignment. A lot of independent bookstores are welcoming of authors trying to promote their book, and free products are always a win.
There are more ways to promote your book and build hype. Some of the best ways are listed on my Patreon, and you can follow along and gain insight here: https://www.patreon.com/join/amberwithers
Do you feel like you’ve already tried everything so far, and still haven’t been able to promote your book? Think about the following things and see if any apply to you. Is my book cover attractive? Do I have a lot of spelling and grammatical issues? Do I have any bad reviews? Does the blurb sound engaging? Feel free to leave a comment here or reach out to me at www.servicesbyamber.com.